Welcome

Turning Fragmented Data Into Trusted Insight

Autom Insights helps organizations transform disconnected operational data into a governed source of truth that supports reliable analytics, automation, and future AI initiatives.

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Companies We Work With:

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Our Ethos

Insight is ultimately Human

Behind every dashboard, automation, or AI initiative are people responsible for decisions, outcomes, and accountability. Autom Insights exists not just to improve infrastructure, but to strengthen the human decision-making it supports. Because when data works, people work better.

The Problems We Solve

When Data Can’t Be Trusted

Many organizations want automation, AI, and real-time insights, but lack the foundational data architecture required to support them.

Autom Insights bridges that gap by designing, building, and operating AI-ready data systems that turn disconnected operational data into a governed source of truth.

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Fragmented Data

Critical information is scattered across spreadsheets, drives, and siloed tools.

No Single Source of Truth

Teams work from different numbers, creating confusion and misalignment.

Blocked AI & Automation

Poor data quality and structure make advanced analytics unsafe or impossible.

The Solution We Bring

secure, reliable, and decision-ready intelligence

We combine deep discovery and architecture design with repeatable, productized data and analytics deployments, enabling both immediate impact and long-term scalability.

Who We Are

Your systems architect and long-term partner

About Us

By focusing on architecture first, we help organizations move from uncertainty and guesswork to clarity, confidence, and long-term capability.

Architecture before dashboards

We design the data foundation first so reporting and analytics are reliable, scalable, and trusted not fragile overlays.

AI-ready systems by default

Every system is built to support automation and AI from day one, without requiring future re-architecture.

Security built from the start

Data access, environment isolation, and governance are defined at the architectural level, not added after the fact.

Vendor-agnostic guidance

We recommend and implement tools based on fit and longevity, not partnerships or platform lock-in.

What We Do

How We Turn Data Into Insight

Architecture-First, Human-Centered Data Services

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Consulting & Discovery

Clarify goals, map systems, de-risk execution

Data Infrastructure & Platforms

Build governed, scalable foundations

Analytics & Dashboards

Make performance visible and trustworthy

Automation & AI

Enable safe, intelligent workflows

Governance & Security

Protect data, enforce trust, support compliance

Human-Centered

Build systems that support people, not replace them

The 3-Step Plan

A Clear Path From Data to Decisions

01

Request an Introduction

02

Let's Define & Clarify Your Goals

03

We Build Your Platform

We Work With:

  • Public sector and quasi-public organizations
  • Economic development and workforce entities
  • Mid-sized organizations with complex reporting needs
  • Organizations prioritizing transparency, accountability, and performance

Thor Muller

Visionary AI & Business Strategist

Thor is the Co-founder and CEO of White Rabbit, a bioregional accelerator and community space in Ashland, Oregon that supports entrepreneurs and technologists across domains well-suited to Southern Oregon. He co-founded the Rogue Valley AI Lab and Rova, an AI platform for the Experience Economy that helps businesses plan and connect with audiences through live events and other programming.

These ventures build on a career defined by community-powered technology. Thor is a serial entrepreneur with multiple exits — including Get Satisfaction, a pioneering customer community platform acquired by Sprinklr. He founded the Internet practice at renowned product design studio Frog Design, which acquired his pioneering web firm, Prophet Communications, and went on to serve as Entrepreneur-in-Residence and AI Strategist at Mach49, where he set up and ran multiple incubators, accelerators, and venture competitions for Global 1000 firms.

Beyond his own ventures, Thor advises companies spanning technology media, legal tech, and renewable energy — including VentureBeat, Pacerpro, and Zola Electric — and previously advised hardware incubator Highway 1 and Code for America. He is a New York Times bestselling author whose work consistently lives at the intersection of technology, social impact, and culture — driven by a belief that practical innovation should deepen human connection and regional resilience.

Aaron Moffatt

Head of Technology

Aaron is a leader at the crossroads of emerging technologies, data systems, and community transformation. He has spent 20 years at the intersection of data, visualization, and emerging technology, turning complex, fragmented data into intuitive interactive experiences.

As a full-stack architect and AI systems designer, he has led projects spanning scientific data visualization, GPU-accelerated rendering, and large-scale data pipelines. This has included working with partners locally (ScienceWorks, White Rabbit) and globally (Apple, Tableau, HTC, Factset).

His work in flow cytometry delivered tools that let labs visually analyze billions of data points at a time, and as CTO of Immersion Analytics he continues to build frameworks for exploring massive datasets in immersive 3D environments.

Working with Autom Insights, he designs and builds infrastructure that ingests raw data, transforms it, and delivers it as clear, actionable insight.

James G. Fong

Strategic Consultant / Systems Transformation Leader

Jim is a strategic advisor specializing in systems integration, organizational and community learning, leadership development, and innovation. He works within and across the private, public, nonprofit, and philanthropic sectors, forging high-impact partnerships that deliver measurable organizational and community-wide results.

A nationally recognized leader in the applied use of longitudinal data analytics, Jim works with organizations and communities to strengthen how they measure, manage, and accelerate impact. He integrates real-time, data-informed decision-making into the core of strategy and governance embedding adaptive learning systems from boardrooms and policy tables to executive teams, middle managers, and frontline staff. By transforming data from a retrospective reporting tool into a forward-looking engine for alignment and performance excellence, his work helps establish a higher standard for organizational effectiveness – one grounded in continuous learning, shared ownership, and sustained system-level transformation.

Through his work with Autom Insight, Jim leverages advanced analytics platforms to translate complex data into actionable insight. He partners with clients to align data strategy with vision, mission, strategic priorities, outcomes, and performance indicators – ensuring that insight informs strategy, strategy drives execution, and execution delivers impact.

Tanner Ulrey

Brand & Marketing Coordinator

Tanner is a Southern Oregon native with a background spanning business, design, and data-driven problem solving. His work helps organizations make sense of complex information – through scalable design systems, structured data models, and dashboards that turn data into clear, actionable narratives.

At Autom Insights, Tanner translates complex business and communications requirements into clean, functional deliverables. He brings a systems-oriented mindset to every engagement, blending design precision with analytical rigor to produce solutions that are consistent, usable, and built to last.

A graduate of the University of Providence with a BS in Business Administration and academic honors, Tanner also competed as a collegiate wrestler – an experience that shaped the discipline, resilience, and competitive focus he brings to every client relationship.

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